Rational and Emotional in Buying Decisions
Buying criteria are consumers’ decision factors when choosing what to purchase. They refer to the specific requirements, features, or attributes
Read moreBuying criteria are consumers’ decision factors when choosing what to purchase. They refer to the specific requirements, features, or attributes
Read moreAPBM 2024, our V International Conference on Applied Psychology and Business Management, was a great success and received a lot
Read moreIATELS is growing with new subdivisions and units. Here we would like to introduce Business Psychology IATELS which was established
Read moreAll great projects and achievements start from something little. A dream, a thought, an idea, a step ahead… And then
Read moreAPBM 2024 is our 5th International Conference on Applied Psychology and Business Management. Despite the circumstances of the time when
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