Rational and Emotional in Buying Decisions
Buying criteria are consumers’ decision factors when choosing what to purchase. They refer to the specific requirements, features, or attributes
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business management
International Academic Forum of APBM 2024
APBM 2024, our V International Conference on Applied Psychology and Business Management, was a great success and received a lot
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Main Challenges For Business And How To Cope With Them
On the way of their development, business organisations face a lot of challenges whose character can vary during the company’s
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Galgotias – Educational Initiative Growing Global
All great projects and achievements start from something little. A dream, a thought, an idea, a step ahead… And then
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