Rational and Emotional in Buying Decisions
Buying criteria are consumers’ decision factors when choosing what to purchase. They refer to the specific requirements, features, or attributes
Read moreBuying criteria are consumers’ decision factors when choosing what to purchase. They refer to the specific requirements, features, or attributes
Read moreAPBM 2024, our V International Conference on Applied Psychology and Business Management, was a great success and received a lot
Read moreOn the way of their development, business organisations face a lot of challenges whose character can vary during the company’s
Read moreAll great projects and achievements start from something little. A dream, a thought, an idea, a step ahead… And then
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